Link Building for your Empower Network Site

Link Building Tips – 8

 Here are 8 tips to consider when creating content offsite

Make a list of your key competitors sites

Find out who links to them and offer quality content to them

When re-Tweeting, always add a comment of your own

Develop quality, relevant, irresistible, evergreen content around your links

Define where your market is.  Get nichey

Don’t be boring.  Have a passion page

Create quality content for HARO articles with your link

If you find a broken link, tell the webmaster, offer new, quality content for them

Yelp Reviews

How to get Yelp Reviews to stick

Get reviews through Yelps Review Filter

If someone doesn’t have  a long history with Yelp, to leave a review for you, they will probably  create a minimal profile and only post only one 5 star, biased sounding review. Very likely to get filtered as review spam.

Help your friends and customers avoid getting  ‘filtered’ by instructing them to complete their Yelp profile.  Ask them to take some time and establish themselves as bona fide reviewers.  Have them start leaving reviews regularly to create a  Yelp footprint.

Leave tips.

Always respond to reviews.

Make friends.  Send Yelp invites to your email list and Facebook friends.

Write reviews realistically.  Don’t do 50 all of a sudden some weekend.  Build your reputation consistently over time.  A few minutes a couple of times a week would build a nice profile is just a few weeks.

Just like real life, not all experiences are 5 star.  You should review honestly and not have everything be a premium rating.


QR Codes – Why use them?

I was asked recently why anyone would use QR codes? Wouldn’t an App be better? Well, here are a couple of reasons to consider them in your marketing:

* QR codes are Apps.
* I agree that some of the Quickness is lost when one’s phone doesn’t automatically have the ability to process QR codes. But, that same challenge exists for an App, which also has to be downloaded and installed.
* The main feature of QR codes is that they allow you to put hundreds, even thousands of characters of code in a small area – a gateway to more information.
* They can direct the user to more information at a URL, send a text message, make phone calls, give product or contact information, etc.
* They can be customized with your own logo and other unique elements to make your code look different than others.
* The challenge in making QR codes useful is to give the user something valuable, an awesome experience optimized for mobile and easy to use when they scan and open your code.

There are lots of sites to get free QR codes. Try them in your marketing and track the results.