Archive for April, 2013

Link Building for your Empower Network Site

Tuesday, April 30th, 2013

Link Building Tips – 8

 Here are 8 tips to consider when creating content offsite

Make a list of your key competitors sites

Find out who links to them and offer quality content to them

When re-Tweeting, always add a comment of your own

Develop quality, relevant, irresistible, evergreen content around your links

Define where your market is.  Get nichey

Don’t be boring.  Have a passion page

Create quality content for HARO articles with your link

If you find a broken link, tell the webmaster, offer new, quality content for them

Leverage

Sunday, April 28th, 2013
InSource Marketing Leverage

The Support You Need

 

 

 

 

 

 

 

Get the support you need to be successful marketing on the Internet with InSource Marketing and Empower Network.  Ask me how.

Succeed Online Blog Daily

Saturday, April 27th, 2013

What’s the secret to succeeding online?  Here’s where you start:  Blog daily.

That’s it?  Well, that’s where you start.  It comes down to a few simple things and BLOGGING DAILY (*)  is the foundation.

* Could also be thought of as creating unique, relevant, quality content daily.

What did those Nike people used to say?  “Just Do It.”

http://www.insource1.com/welcome-to-empower-network

 

Yelp Reviews

Sunday, April 21st, 2013

How to get Yelp Reviews to stick

Get reviews through Yelps Review Filter

If someone doesn’t have  a long history with Yelp, to leave a review for you, they will probably  create a minimal profile and only post only one 5 star, biased sounding review. Very likely to get filtered as review spam.

Help your friends and customers avoid getting  ‘filtered’ by instructing them to complete their Yelp profile.  Ask them to take some time and establish themselves as bona fide reviewers.  Have them start leaving reviews regularly to create a  Yelp footprint.

Leave tips.

Always respond to reviews.

Make friends.  Send Yelp invites to your email list and Facebook friends.

Write reviews realistically.  Don’t do 50 all of a sudden some weekend.  Build your reputation consistently over time.  A few minutes a couple of times a week would build a nice profile is just a few weeks.

Just like real life, not all experiences are 5 star.  You should review honestly and not have everything be a premium rating.

 

TechnoratiMedia 2013 Digital Influence Report

Friday, April 19th, 2013

Where Brands are Social

TechnoratiMedia DIR 2013 Technorati_DMIR_6 Technorati_DMIR_5 Technorati_DMIR_4 Technorati_DMIR_3 Technorati_DMIR_2 Technorati_DMIR_1

QR Codes – Why use them?

Monday, April 15th, 2013

I was asked recently why anyone would use QR codes? Wouldn’t an App be better? Well, here are a couple of reasons to consider them in your marketing:

* QR codes are Apps.
* I agree that some of the Quickness is lost when one’s phone doesn’t automatically have the ability to process QR codes. But, that same challenge exists for an App, which also has to be downloaded and installed.
* The main feature of QR codes is that they allow you to put hundreds, even thousands of characters of code in a small area – a gateway to more information.
* They can direct the user to more information at a URL, send a text message, make phone calls, give product or contact information, etc.
* They can be customized with your own logo and other unique elements to make your code look different than others.
* The challenge in making QR codes useful is to give the user something valuable, an awesome experience optimized for mobile and easy to use when they scan and open your code.

There are lots of sites to get free QR codes. Try them in your marketing and track the results.