Archive for the ‘Online Marketing Tools’ Category

Digital Word of Mouth

Tuesday, August 24th, 2010

This is a nicely done, 21 page  ebook on customer evangelism.  A quick and thought provoking read about the customer’s voice.

Go to the Slideshare reader here to read through the report, OR you can

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download a copy for your file by clicking here.  This takes a sign up on HubSpot’s site.

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Who/What is HubSpot?

HubSpot’s vision is a full suite of  marketing tools that enable  small, medium and large businesses  “get found” by more prospects shopping in their niche and to convert a higher percentage of prospects into customers.

InSource Marketing has teamed up with HubSpot to offer the hands on consulting needed to successfully implement the HubSpot solutions.  We transform the relatively static websites into a modern marketing machine that produces the right leads and helps convert a higher percentage of them into qualified opportunities.

It’s All About Google – Online Marketing Services

Saturday, July 31st, 2010

268 Million People per Day

Bloomberg Businessweek

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Every day hundreds of millions of people search for something on Google.  The search request goes in , the magic formula happens and the results come out.  Most don’t realize just how complex the magic behind the scenes really is.  Google has many tools and products and categories such as Maps, Books, Email, Blogs etc., but it is an empire built on search.

Google’s  Search Results page has had a few changes since 1998.  Until this year, the most recent version, universal search,  has been around since 2007, adding video and images.  On May 5th, 2010, Google unveiled the eighth version.  Now with Advanced Search capabilities, users can access more tools to drill deeper into their topic.  Queries can be refined to show just shopping sites for example, or videos or blogs.  Google wants more searches and more clicks on sponsored links.  Anything that slows them down or inhibits clicking could have disastrous results on the bottom line.  A gorgeous search results page is not the goal.

Query results must be relevant.  The mantra at Google is to give the user the highest quality possible search experience.  The tremendously complicated algorithms Google uses to get user’s results must not be allowed to complicated its user interface.   They type in the query, get a page of 10 results ‘instantly’, choose between those links and the neighboring Sponsored Links and off they go.

Even though 268 million is a huge number, the competitive landscape is changing with the growth of social media sites.  Upstart Facebook surpassed Google in March, 2010 as the most visited website in the US.

Revenue in 2009 for online marketing services was almost $24 billion, 97% of which was advertising:  the ubiquitous Sponsored Search.  And, just for some perspective on this empire, Sergey Brin and Larry Page registered the domain name Google.com on September 15, 1997.

SEO Online Marketing Tools – Traffic Travis

Wednesday, June 23rd, 2010

Here’s a great tool!  The fact that it’s free makes it even better: Traffic Travis

TRAFFIC TRAVIS free version

What is Traffic Travis?

Traffic Travis provides a huge complement of SEO research and page analysis tools, as well as a powerful host of PPC research and monitoring tools. Regardless of whether you’re building a website for search engine optimization or pay-per-click, Traffic Travis is an indispensable research tool: tracking your own site’s performance, and peeking under the hood of your competitors’ sites as well.

Traffic Travis Free Version

When you’re ready to get serious, you’ll need the PROfessional Edition:

Scroll down to compare the two versions.

Traffic Travis PROfessional Edition

TRAFFIC TRAVIS FREE VERSION

TRAFFIC TRAVIS PROFESSIONAL EDITION

Online Marketing Agency

Monday, February 15th, 2010

Welcome to InSource Marketing!