SEO Tricks White Paper

10 SEO Tricks

Do these 10 things yourself, before you hire a consultant.  Most of the tips given can be implemented and achieved almost immediately:

  • Have a site map.  Good for your customers, especially if you have a large site, and good for the search engines.
  • Do key word research.  Make sure that your site has the key words in your niche that people actually search for.
  • Very important: good quality, unique, relevant, plentiful content.  It’s why your users will come back.  Remember, it takes up to 7 ‘touches’ before most prospects begin to trust you and are ready to purchase.
  • Socialize.  Even if your niche is a little off the beaten path, it’s important to get publicity on the social networks.  Consider Facebook, Twitter, Linkedin, MySpace, Squidoo, Stumbleupon, Mixx, Friendfeed, etc.
  • Post a YouTube video.  Google loves video.  They own YouTube.
  • If you don’t have a blog, add one to your site.  Google likes blogs. They own Blogger.com
  • Make it simple for a visitor to become a regular reader by adding a link to your primary page with a “Book Mark” button or “Add this site to your Favorites” script, “Recommend to a Friend” link
  • Get listed on Google’s Local Search.  It’s easy and free.  Make sure that your information is complete and correct and you use the same keywords from your site.  Check these out too:    Superpages TrueLocal Local.com YellowPages.com Localeze MerchantCircle Hot Frog InfoUSA .  Try:  www.getlisted.org
  • It’s simple, but be accurate in spelling and grammar.  Check it backwards and frontwards.  It makes a difference to your users.
  • Perhaps the most important advice is to build your web pages with your visitors in mind. Make it a pleasurable and relevant experience for your users.  Additionally, the search engines are way better at finding the good sites that give users exactly the information they are after in an easily readable form.

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So, there are 10 cool Optimization tips that you can easily do to enhance the ranking of your site.  There are many more tips and tricks that can be done which may take more time than you have: article submission, back links, key words, title tags, anchor text and more. What’s next then?  If you want to go further optimizing your site, consider these:

  • Get some of the free tools to monitor your site so you can see what Google ‘wants’ to see:  link tools, website grader, key word checker, rank checker, Google analytics, and Yahoo site explorer, just to mention a few.
  • Think out your overall marketing strategy from 20,000 feet and make sure all the pieces and media types are complimentary.
  • Hire an SEO consultant.  InSource Marketing can help.

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