Q2 2011 MerchantCircle Merchant Confidence Index Survey Results
Below are the results of our quarterly Merchant Confidence
Index (MCI) survey for Q2 of 2011. The Index is designed to track trends
in small business sentiment over time.
This sixth Merchant Confidence Index survey was fielded online, between
April 30th and June 6th, 2011, and sent to a random sample of
MerchantCircle's member base of over 1.6 million local business owners.
There were 4,942 total responses from local business owners across the
United States and no incentive was offered to complete the survey.
Merchant Confidence Index tracks track four key questions designed to
synopsize the prevailing trends among local business owners. The
overall index score is based upon a standardized five-level Likert
scale.
78.2% of responses from merchants with 1-4 employees
12.5% of responses from merchants with 5-9 employees
7.4% of responses from merchants with 10-49 employees
2.0% of responses from merchants with 50+ employees
Expectations for the future revenue
Adoption of specific online marketing services
Perception of Facebook Deals and Google Offers
Labels: MCI Small Business Trends Marketing Smartphone tablet facebook groupon
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MerchantCircle Staff
at
6/09/2011 12:01:00 PM
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